E-Commerce boutique www.HotterThanHollywood.com as launched their much anticipated online style and designer gossip magazine. Simply titled “The Magazine”, the online publication will feature a behind the scenes look into the Hollywood designer fashion scene and industry.

 

Subscribers will be able to not only get the jump on what is current and yet to come for Hollywood trends, but the publication is specifically geared towards assisting, informing, and entertaining the online fashionista.

 

The magazine will feature irreverent video interviews and editorials of Hollywood designers, random LA style mavens, industry reps and fashion showrooms, and celebrity style icons. An interactive blog will allow subscribers to comment, ask questions, receive feedback from the HotterThanHollywood.com style experts.

 

“What we’re doing here is not only truly unique, but something only we can offer”, explains Hotter Than Hollywood CEO Mary Helen Shashy. “Because we’re based out of LA, and live and breathe fashion, the designers and reps end up being our close friends. So we always have the digs on what’s really going on.”

 

Shashy has found that Hotter Than Hollywood’s personal relationships in the industry have be extremely entertaining for her customers.  “Customers who call our customer service lines love our insider stories. Its all too typical that a question about a certain top turns into a hour long phone industry gossip phone call. Then my mom suggested once that we figure out how to give everybody a glimpse of how fun, intense, and insane the real world behind Hollywood fashion is. That’s when we decided to do The Magazine”.

 

The Magazine will also feature a “Rockin’ Sites/Blogs” links section that can direct subscribers to fashion bogs, other ecommerce fashion stores, celebrity blogs, and related style websites.