XCVI brings relaxed chic to the forefront of the fashion
world by providing luxurious, interchangeable cotton
outfits. Through a unique garment-dye process, XCVI
is able to offer retailers something its competitors
cannot: Each item is available in over 30 colors.
Itching to expand her horizons beyond theater
direction and acting, Gita Zeltzer began
conceptualizing XCVI in the mid 1990’s. She was
influenced by the multi-layered and multi-ethnic
cultural feel of Los Angeles, and she saw the “urban
chaos” as a muse. Gita was inspired by the spirit of
what others considered “everyday.” In creating XCVI,
she discovered that contemporary fashion was a new
and dynamic space for her artistic expression.
It was in 1996 (or XCVI, in roman numerals) that Gita
joined with her son and her husband to introduce the
first season of XCVI from a storefront on the famed
Melrose Avenue. The success of the line and its ability
to resonate with so many types of people demanded
that the team hire another designer to keep up with
demand.
Gita, together with designer Lilia Gorodonitski,
manifested a shared vision: to develop wearable,
moveable, breathable clothing for women who believe
in style, but also believe in comfort. Today, XCVI is
a cut-to-order operation, and works with retailers all
over the United States.
To shop XCVI Wearables click here - http://www.hotterthanhollywood.com/designer/XCVI_Wearables
